Blog

Controversial some may say, however it’s true and integrated marketing has always been here, Social media doesn’t work in isolation. In the past it would be tv, press, radio and direct mail as the key channels and today where would you be without a website for customers to visit. Social media is a fast changing […]

Customers, content and communication, these three areas are key to your marketing day in day out.  Making sure that your delivering for your customers and solving their problems will keep you in front of the right people. I shared my 3 C’s earlier in the year on a webinar and wanted to write this up […]

I’ve been asking recently the questions you’d like answered around developing marketing in your business? Is it planning? How to decide your priorities? What to say to customers? What channels to use to promote your business to customers? Time, you never have enough of it? Budget? It always falls to the bottom of your to […]

Managing marketing when you’re running a business can be a challenge, however there are a variety of tools out there to make this easier. I’ve created a round up of my favourite tools that I use to promote my business and manage my client’s marketing.  They are all really intuitive and make promoting and speaking […]

I love planning!  I know that with planned, consistent marketing you can drive more customers to your business.  Having a marketing plan ensures that you don’t miss launch dates within your business or key dates throughout the year that you can promote your product or services around.  A plan means that you can budget and […]

Now that you’ve decided to work with us at Strath Communications, how will it work? We work so that you have one point of contact with us and we keep in regular contact so that the work we do meets the needs of your business and customers. Who is your main contact? When you work […]

How do you go about writing a marketing plan when you don’t know where to start.  Why do you need a marketing plan?  I’ve never needed a plan before so why now? A marketing plan is a strategic plan to grow your business and talk to your customers.  Ultimately, it is to enable you to […]

An about us page can only tell you so much about the business or person you’re about to work with. So, I’ve created this blog which has more about me and my experience. I went to Glasgow Caledonian University in the mid 90’s to study Leisure Management.  At this time, I didn’t really know what I wanted to […]