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Do you know your business is doing good things for your people, your community and the planet, but feel unsure how to talk about it without being accused of greenwashing? The short answer: make sustainability claims that are true, specific and backed by evidence, and lead with what matters to your customer. Vague words like […]

Who is Strath Communications? Strath Communications is a Highlands-based marketing consultancy led by Jennifer Macdonald-Nethercott, a Chartered Marketer with more than 25 years of marketing experience. The business provides flexible marketing support, strategy, planning and implementation for organisations looking to grow sustainably and connect more effectively with their customers. What types of businesses do you […]

An outsourced marketing manager for hire is a professional marketer who is hired by a company or organisation to manage and execute their marketing activities on a temporary or part-time basis. Unlike a full-time marketing manager who is a permanent employee of a company, an outsourced marketing manager works on a contract basis and is […]

Now is not the time to stop marketing. With economic uncertainty being present in front of your clients and customers is key to keeping enquiries coming into the. business. This year I was reminded that we have a duty to share how we can help our clients and customers.  So I’m going back to the […]

I’m delighted to start 2022 off by being announced as one of an incredible group of women as a Women’s Enterprise Scotland Ambassador. By doubling women-owned businesses to 40% of SME’s would add another £8.8bn to the Scottish economy every year. With the other Ambassadors we are essential to helping Scotland unlock these mission billions […]

This year I’ve committed to looking at how I can run my business more sustainably and work with you and your business to bring your sustainability journey into your marketing this year too. So where have I got to? Signed up to the Sustainable Marketing Manifesto The 3 Commitments of a Sustainable Marketer: I commit […]

Delighted to have been awarded Business Woman of the Year at this year’s Highland Business Women Awards 2021. After what’s been an unprecedented 18 months for us all through the pandemic. Some of the points that gained me Business Woman of the Year are the values that I have built my business on are which […]