Marketing Blog

I’m delighted to start 2022 off by being announced as one of an incredible group of women as a Womens Enterprise Scotland Ambassador. By doubling women-owned businesses to 40% of SME’s would add another £8.8bn to the Scottish economy every year. With the other...

Outsourcing your marketing will enable you to have more time to spend on your business doing what you do best. But how will we work together?  What do I need so that you get the most from the time you are buying? Firstly your main contact is me, Jennifer...

Every business should have a marketing plan even if this is just one page outlining your strategy, objectives, who you are selling to and what you are going to promote to them. So which strategy will you follow:...

Having no marketing plan in placeLeaving your marketing to the last minuteDon’t know what your are promoting this monthDon’t know who your ideal customer is By not know what’s going on you are leaving money on the table so to speak.  And with a few hours we...

💫You’ll have more time for your business or for yourself 💫Promotion of your business will just happen every week, every month so you can focus on other aspects 💫It brings other experts onto your team so you can share and develop ideas To find out how this would work...

Plan your marketing channels Keep the conversation going with your customers, email them with your top selling products and the benefits to themUse paid ads to get in front of more peopleUse sales promotions to drive and attract more customers  And Enjoy. If you...

Delighted to have been awarded Business Woman of the Year at this year’s Highland Business Women Awards 2021. After what’s been an unprecedented 18 months for us all through the pandemic. Some of the points that gained me Business Woman of the Year are the values that...

April 2021, reflecting on the last 12 months never mind the last 3 years in business it’s been one where being totally focused on my goals has meant that I’ve adapted to operating through the pandemic. According to DCI about 60% of all new businesses fail in the first...