Marketing Blog

April 2021, reflecting on the last 12 months never mind the last 3 years in business it’s been one where being totally focused on my goals has meant that I’ve adapted to operating through the pandemic. According to DCI about 60% of all new businesses fail in the first...

When it comes to your business deciding on what you want to achieve is key.   How you deliver on your business objectives is by delivering on one or more of the strategic options below for your marketing. The marketing strategy you’ll follow will be: Market...

We’re all busy working in and on our business every week and I know that marketing sometimes gets pushed to the bottom of the to do list. But I’m not here to make you feel guilty about that.  What you need is an expert hand to take marketing off your to do...

Are you marketing your business around Black Friday? Black Friday has become an annual event that all consumers now have in the Christmas shopping buying cycle. It’s grown so much since Amazon introduced the concept back in 2011 and now consumers expect a deal not...

Christmas is just around the corner and marketing your business to take advantage of this period does require some planning on what you’ll offer, to who and when. Knowing who your target market is and being clear on what you offer will make the messaging and promoting...

Now!   The time is now to start planning for 2021 and what you want your business to achieve next year. With this in mind once you have your objectives the next step is to develop your marketing strategy and plan in line with the business objectives that you...

Controversial some may say, however it’s true and integrated marketing has always been here, Social media doesn't work in isolation. In the past it would be tv, press, radio and direct mail as the key channels and today where would you be without a website for...