Email Marketing
Convert subscribers into customers with email campaigns that connect
Stand out in the inbox
With an average ROI of 4200%, email marketing is still one of the most effective forms of marketing for businesses of all sizes. However, it takes time and industry expertise to create successful email campaigns that connect with subscribers and drive conversions.
That’s where Strath Communications comes in. As an experienced email marketer, I help local businesses in the Highlands and across Scotland develop targeted email campaigns that speak to their target audiences and increase customer engagement.
From strategy and content creation to design and delivery, I have the expertise to implement an effective email marketing plan that will make your business stand out in the inbox. Turning silent subscribers into loyal customers.
WHAT YOU GET
Benefits of Email Marketing
THE OUTCOME
Benefits of Working with Me
My experience will help you avoid the common mistakes businesses make when doing their own marketing so you can gain the best results possible.
PROBLEMS I SOLVE
Do I need Email Marketing?
Email marketing is an essential tool in every modern business’s marketing strategy. Nothing else is as good at reaching your customers where they are, or as effective at building personal relationships with customers.
If you want your business to succeed in today’s crowded market, you need to stand out and connect with your customers.
Email Marketing could be the solution for your business if:
- You are looking to boost customer engagement: Email marketing is a powerful tool to connect with your audience, fostering engagement through personalised and targeted messages.
- You are aiming to increase brand awareness: Utilise email marketing to consistently reinforce your brand identity and keep your business at the forefront of your customers’ minds.
- You want to drive website traffic: Email campaigns can effectively direct recipients to your website, promoting specific products, services, or valuable content.
- You need to nurture leads: Email marketing allows you to guide potential customers through the sales funnel, providing relevant information and incentives to convert leads into loyal customers.
- You seek cost-effective marketing solutions: Email marketing offers a high return on investment (ROI), making it an efficient and budget-friendly option for businesses of all sizes.
- Customer retention is a priority: Stay connected with your existing customer base by delivering exclusive offers, updates, and valuable content directly to their inboxes, fostering loyalty.
- You want measurable results: Email marketing platforms provide detailed analytics, allowing you to track open rates, click-through rates, and other key metrics to assess the success of your campaigns.
- Building a relationship with your audience is important: Email marketing allows for direct, personalised communication with your audience, helping to build strong relationships and foster trust in your brand.
DID YOU KNOW?
Just the Facts
99% of consumers check their email every day (Hubspot)
59% said that email was their preferred way to receive updates and promotions from companies (survey by MarketingSherpa)
Personalised emails have 29% higher open rates and 41% higher click-through rates than non-personalised emails (study by Experian.)
BOTTOM LINE
If you’re looking to grow your business’s online presence and increase conversions and sales, email marketing is a key component in any successful marketing strategy – and Strath Communications is here to help.