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Email Marketing

Convert subscribers into customers with email campaigns that connect

Stand out in the inbox

With an average ROI of 4200%, email marketing is still one of the most effective forms of marketing for businesses of all sizes. However, it takes time and industry expertise to create successful email campaigns that connect with subscribers and drive conversions.

That’s where Strath Communications comes in. As an experienced email marketer, I help local businesses in the Highlands and across Scotland develop targeted email campaigns that speak to their target audiences and increase customer engagement.

From strategy and content creation to design and delivery, I have the expertise to implement an effective email marketing plan that will make your business stand out in the inbox. Turning silent subscribers into loyal customers.


Benefits of Email Marketing

Targeted Engagement

Tailor content with a personal touch to engage and connect with your target audience effectively.

Cost-Effective ROI

Get the best value for money with a budget-friendly marketing solution that boasts an average return of £42 for every £1 invested.

Measurable Insights

Track and analyse campaign performance for data-driven decision-making, continuously improving your email marketing strategy for better results.

Building Relationships

Foster customer loyalty with personalised, direct communication that builds relationships and keeps your business top of mind.


Save valuable time with automated, scheduled email marketing campaigns that build your brand while you focus on running your business.

Business Growth

Drive strategic growth through well-planned, targeted email initiatives that generate leads, conversions and sales for your business.

Email Marketing
Email Marketing


Benefits of Working with Me

Increased Engagement

– with your customers who will now hear from you every month and can follow your engaging content regularly on social media.

Save Money

– by using a marketing manager for hire. It’s like having a marketing expert as an employee but with none of the training, holiday pay, sick pay, pension or NI to pay.

Peace of Mind

– knowing you have a marketing plan in place to keep your business in front of your customers.


– that you can now implement a tailored content marketing plan that is manageable.

More Time

– to work on growing your business and focus on developing new products and services now that someone else is taking care of your marketing.

More Growth

– in your business through strategically planned marketing activities. No more aimlessly trying things that you think might work.

My experience will help you avoid the common mistakes businesses make when doing their own marketing so you can gain the best results possible.


Do I need Email Marketing?

Email marketing is an essential tool in every modern business’s marketing strategy. Nothing else is as good at reaching your customers where they are, or as effective at building personal relationships with customers.
If you want your business to succeed in today’s crowded market, you need to stand out and connect with your customers.

Email Marketing could be the solution for your business if:

  • You are looking to boost customer engagement: Email marketing is a powerful tool to connect with your audience, fostering engagement through personalised and targeted messages.
  • You are aiming to increase brand awareness: Utilise email marketing to consistently reinforce your brand identity and keep your business at the forefront of your customers’ minds.
  • You want to drive website traffic: Email campaigns can effectively direct recipients to your website, promoting specific products, services, or valuable content.
  • You need to nurture leads: Email marketing allows you to guide potential customers through the sales funnel, providing relevant information and incentives to convert leads into loyal customers.
  • You seek cost-effective marketing solutions: Email marketing offers a high return on investment (ROI), making it an efficient and budget-friendly option for businesses of all sizes.
  • Customer retention is a priority: Stay connected with your existing customer base by delivering exclusive offers, updates, and valuable content directly to their inboxes, fostering loyalty.
  • You want measurable results: Email marketing platforms provide detailed analytics, allowing you to track open rates, click-through rates, and other key metrics to assess the success of your campaigns.
  • Building a relationship with your audience is important: Email marketing allows for direct, personalised communication with your audience, helping to build strong relationships and foster trust in your brand.
Email Marketing
Email Marketing


Just the Facts

99% of consumers check their email every day (Hubspot)

59% said that email was their preferred way to receive updates and promotions from companies (survey by MarketingSherpa)

Personalised emails have 29% higher open rates and 41% higher click-through rates than non-personalised emails (study by Experian.)


If you’re looking to grow your business’s online presence and increase conversions and sales, email marketing is a key component in any successful marketing strategy – and Strath Communications is here to help.


Set up a call today