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Marketing Strategy & Planning

Get your marketing strategy on track

Don’t know where to start? Let me guide you

Marketing is changing all the time and it can be difficult and time-consuming to know what strategy your business should be using to keep up with growing competition and reach your target market.

A well-thought-out marketing strategy is the foundation of your marketing efforts and will help you focus your time and energy on the activities that are most likely to lead to success. It’s the blueprint that outlines what you want to achieve, how you’re going to achieve it, and what resources you’ll need.

If you want to
Increase Brand Awareness
Attract new customers
Stay ahead of the competition

I work with businesses across the Highlands and the North of Scotland to develop marketing plans that meet their specific business objectives and engage with the right kind of customers for every unique brand.

Marketing Strategy & Planning
Marketing Strategy & Planning


Benefits of working with me

Increased Engagement

– with your customers who will now hear from you every month and can follow your engaging content regularly on social media.

Save Money

– by using a marketing manager for hire. It’s like having a marketing expert as an employee but with none of the training, holiday pay, sick pay, pension or NI to pay.

Peace of Mind

– knowing you have a marketing plan in place to keep your business in front of your customers.


– that you can now implement a tailored content marketing plan that is manageable.

More Time

– to work on growing your business and focus on developing new products and services now that someone else is taking care of your marketing.

More Growth

– in your business through strategically planned marketing activities. No more aimlessly trying things that you think might work.

My experience will help you avoid the common mistakes businesses make when doing their own marketing so you can gain the best results possible.


Who needs a marketing strategy?

Running a business and trying to stay on top of effective marketing practices can be overwhelming, especially if you don’t have a dedicated marketing team. And even if you do it’s important to have a clear understanding of your marketing goals so that everyone is working towards the same objectives.

Does any of the following sound familiar?

  • “We’ve been trying to market the business ourselves but running the day-to-day comes first.”

  • “Our marketing has been in place for a few years now, but we know we need to grow our business so marketing is now back on the agenda.”
  • “Posting on social media happens, just not every week or every month.”
  • “Marketing is always talked about but I don’t know much about it so it goes to the bottom of my list.”
  • “I know I should be marketing my business better but I haven’t got a clue where to start or the time to commit to implementing it.”

If you find yourself nodding to any of the above, then it’s time to get serious about your marketing strategy and help your business achieve its potential.

Marketing Strategy & Planning
Marketing Strategy & Planning


You’ll love the results

  • A Marketing Expert on your team – to guide you in the right direction. As a Chartered Marketer constantly developing my skills and keeping up to date on the latest marketing trends, I take the guesswork out of marketing your business. So you won’t find yourself running in circles.
  • Save Time & Money – by avoiding costly and time-consuming mistakes. With over 20 years of experience working with businesses of all sizes, I have the knowledge and expertise to help you save time and money by developing effective tailored marketing strategies that work.
  • A complete marketing strategy & plan – for the year ahead, along with a detailed quarterly plan that will be ready to implement. This gives you the clarity and direction you need to move your marketing forward with confidence.
  • Ideas – and plenty of them! Ideas on what’s trending, what channels to use and what kind of content to share that will help you engage with your target market and achieve your marketing goals in line with your budget. Plus you’ll have some quick wins to work on too.


Here’s how it works


I will contact you to arrange a date for a discovery call where we will see if we’ll be a good fit


I’ll provide a discussion document with rates and we agree on the next steps and a start date


You’ll receive a comprehensive marketing plan to deliver on your objectives


Set up a call today