Flexible marketing support that impacts your business and the world around you
Create bigger and better connections with customers
Are you a busy business owner struggling to balance the day-to-day running of your business with finding time to market yourself effectively?
Would you like to have clarity on your marketing and know that you have a plan in place to keep your business, products and services in front of your target customers?
If you know you should be marketing your business but don’t know where to start or lack the resources and support to implement a sustainable marketing strategy and plan, Strath Communications can help you connect with your target audience and elevate your brand.
SERVICES
How I can help you
From energising one-off Power Hour consultations to longer-term projects that see me become a part of your team, I provide the help and support businesses need to find solutions to marketing challenges and achieve their business goals.
Whether you’re an energetic entrepreneur developing your brand or a busy business owner looking for more time and resources to grow your business, Strath Communications makes marketing work for you.
MARKETING STRATEGY AND PLANNING
A well-thought-out marketing strategy is the foundation of your marketing efforts and will help you focus your time and energy on the activities that are most likely to lead to success.
We’ll work together to develop a marketing plan that meets your business objectives and engages with the right kind of customers for your brand.
This is your marketing road map and is great for a business that wants to refocus its marketing efforts but is unsure of where to start or which route is best.
OUTSOURCED MARKETING MANAGER
An outsourced marketing manager is like having all the expertise of a Marketing Director on your team. I help create your marketing strategy, plans, content ideas and social media management to deliver high-impact marketing for your business monthly.
The perfect solution for businesses who want to take their marketing to the next level but don’t have the internal resources or time to do it themselves.
POWER HOUR
A Marketing Power Hour is an effective way to get expert marketing advice from an experienced Chartered Marketer when you need it most.
It’s a one-to-one strategic session for you to pick my brains on your marketing strategy, social media, website, or anything else marketing-related, and gain valuable direction on how to take your marketing forward.
Powerful pay-as-you-go marketing consulting to jumpstart your marketing or get things moving when you’re feeling stuck.
TRUSTED ADVISOR
Hi, I’m Jennifer
As a Chartered Marketer with over 21 years of marketing experience, I have the strategic thinking, creativity and commercial knowledge to get results.
It’s why business owners across the Highlands and the North of Scotland trust Strath Communications to manage and deliver their high-impact marketing every month, allowing them the freedom to focus on running their businesses.
My passion is saving the planet, one business at a time.
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To bring sustainable thinking into all the marketing I do for clients
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To effect positive change and ensure their businesses are future-proof
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To help businesses by marketing effectively to their customers with maximum impact
WHY WORK WITH ME?
Your marketing managed by an experienced Marketer
My experience will help you avoid the common mistakes businesses make when doing their own marketing to gain the best results possible with:
Increased Engagement
– with your customers who will now hear from you every month and can follow your engaging content regularly on social media.
Save Money
– by using a marketing manager for hire. It’s like having a marketing expert as an employee but with none of the training, holiday pay, sick pay, pension or NI to pay.
Peace of Mind
– knowing you have a marketing plan in place to keep your business in front of your customers.
Confidence
– that you can now implement a tailored content marketing plan that is manageable.
More Time
– to work on growing your business and focus on developing new products and services now that someone else is taking care of your marketing.
More Growth
– in your business through strategically planned marketing activities. No more aimlessly trying things that you think might work.
WHAT TO EXPECT FROM WORKING WITH ME
The missing part of your team
I work seamlessly with businesses of all sizes, slotting in as your ‘in-house’ marketing manager providing the assurances, experience and skill-set needed to sustain your growth and maintain your customer-facing presence sustainably.
So while I take care of your marketing you can focus on your running your business and…
SAVING THE PLANET, ONE BUSINESS AT A TIME
Let’s surf the wave of change together
With the World’s attention firmly locked on climate change and the increasing demands on businesses towards showing more transparency, it is now more important than ever for brands to communicate their responsible and sustainable business practices.
Working with an “educated and aware” marketer like Strath Communications puts you in the best possible place to effect change, and align with and influence customers and local communities to work towards a better more sustainable future.
DON’T JUST TAKE MY WORD FOR IT
What Clients say about me
"Jennifer has been amazing..."
“Jennifer has been amazing supporting and running a marketing campaign for Scot Mountain Holidays. She has coordinated all aspects of the campaign from social media to PR and our consumer newsletter. The increased number of enquiries we have received as a result is significant.”
"Jennifer's support has been phenomenal."
“We’ve been working with Jennifer for nearly a year, during which time she’s produced a marketing strategy for Grantown-on Spey and has been project managing the delivery of a marketing contract to promote the town as a destination. For me, as a volunteer, Jennifer’s support has been phenomenal. She uses her own initiative, is happy to make decisions without me having to be involved at every stage and is managing sub-contractors well to ensure our contracts are delivered on time. I have no hesitation at all in recommending Jennifer and hope that I have the opportunity in the future to continue working with her.”
"Jennifer has increased the occupancy of the hotel..."
“Jennifer is an experienced marketer that has brought planning and creativity to the marketing for The Boat Country inn. I know that all our offers are promoted, and our guests have all the information they need prior to their stay. Jennifer has increased the occupancy of the hotel through the book direct marketing strategy that has brought us through the pandemic and out the other side stronger as a business. Jennifer works with the team to ensure that we have the right information in front of our guests.”
"Jennifer has helped me breakdown my marketing content into a realistic and manageable marketing plan"
Initially I participated in Strath Communications ‘Friday Marketing Live’ events and found the sessions to be focused, informative and interactive, and I benefited greatly from host Jennifer’s expertise.
Feeling inspired, I booked a Marketing Discovery Call with Jennifer during which we concentrated on my businesses marketing priorities.
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"Jennifer is focused on providing maximum benefit with her marketing knowledge and expertise"
“I have found Jennifer a delight to work with. She is professional and passionate with a very positive can-do attitude. Jennifer is focused on providing maximum benefit with her marketing knowledge and expertise and it is clear that she is keen to help others achieve their goals and grow their marketing skills.
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"all delivered with a great attitude and energy that engages the team."
“We would highly recommend Jennifer Macdonald-Nethercott, Chartered Marketer of Strath Communications for delivering and engaging marketing plans for your business interests.
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How I Can Help Your Business
BLOGS
News you can use
What is an outsourced marketing manager for hire?
An outsourced marketing manager for hire is a professional marketer who is hired by a company or organisation to manage and execute their marketing activities on a temporary or part-time basis. Unlike a full-time marketing manager who is a permanent employee of a company, an outsourced marketing manager works on a contract basis and is […]
The 4ps of marketing, product, price, place, promotion
Now is not the time to stop marketing. With economic uncertainty being present in front of your clients and customers is key to keeping enquiries coming into the. business. This year I was reminded that we have a duty to share how we can help our clients and customers. So I’m going back to the […]
