Social Media Management
Create a community of customers with social media marketing that engages your audience
Connect with your customers
Social media is not just a platform for connection, it’s a powerful tool for businesses to engage with their audience and drive meaningful interactions. With billions of users worldwide, social media presents a huge opportunity to reach and connect with your target market.
At Strath Communications, I specialise in crafting bespoke social media management solutions tailored to local businesses in the Highlands and across Scotland. Whether you’re a budding startup or an established enterprise, I can help you harness the potential of social media to elevate your brand presence and grow your audience.
From hashing out ideas and devising comprehensive strategies to creating compelling content and managing community interactions, I’ll work closely with you to ensure your brand stands out in the social feed – driving engagement and fostering meaningful relationships with your audience. Building a community of customers.
WHAT YOU GET
Benefits of Social Media Management
THE OUTCOME
Benefits of Partnering with Me
My expertise in social media management will help you navigate the ever-changing landscape of digital marketing, so your brand doesn’t get left behind in the fast-paced world of social media.
Ensuring your business remains relevant and top of mind with your target audience.
PROBLEMS I SOLVE
Do I Need Social Media Management?
With well over half of the world’s population using social media (62.3%), strategically managing your organisation’s social media is essential for businesses looking to stay competitive and connect with their audience effectively.
If you want your business to thrive online, it’s crucial to have a strong social media presence and engage with your customers consistently.
Social Media Management could be the solution for your business if:
- You are looking to boost audience engagement: If you want to increase audience engagement and foster meaningful interactions with your brand, social media management can help you achieve your goals.
- You want to expand brand visibility: Utilise social media management to enhance your brand’s online visibility and reach a broader audience, ensuring your brand remains top-of-mind among your target market.
- You want to drive more website traffic: Leverage social media platforms to drive traffic to your website, promoting your products, services, or valuable content to your audience where they spend their time online.
- You want more leads: Social media management allows you to nurture leads and guide potential customers through the sales funnel by building trust and relationships with targeted content.
- You seek cost-effective marketing solutions: Marketers agree that social media marketing delivers positive returns. With the average ROI for social media ad campaigns at 250%, enjoy the cost-efficiency of reaching your audience effectively without breaking the bank.
- You want to foster customer relationships: Strengthen relationships with your existing customers or cultivate new ones through personalised, direct communication on social media – building trust and loyalty in your brand over time.
- You want measurable results: It’s not just about counting “Likes”. Gain valuable insights into the effectiveness of your social media efforts through detailed analytics, allowing you to track key metrics and refine your strategy for optimal performance.
DID YOU KNOW?
Just the Facts
5.04 billion people actively use social media worldwide, with 266 million new online users within the last year (DataReportal).
54% of social browsers use social media to research products (GlobalWebIndex) with 71% of consumers who have had a positive experience with a brand on social media are more likely to make a purchase.
Social media has a 100% higher lead-to-close rate than outbound marketing (Hootsuite).
BOTTOM LINE
Clearly, there are lots of opportunities to reach, engage, connect with and convert social media users into loyal customers, but managing your social media presence effectively requires experience, strategy and time – things busy business owners may not have.
Strath Communications manages your social media marketing to take your customers’ journeys from trust and product discovery through to first purchases and community.