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Social Media Management

Create a community of customers with social media marketing that engages your audience

Connect with your customers

Social media is not just a platform for connection, it’s a powerful tool for businesses to engage with their audience and drive meaningful interactions. With billions of users worldwide, social media presents a huge opportunity to reach and connect with your target market.

At Strath Communications, I specialise in crafting bespoke social media management solutions tailored to local businesses in the Highlands and across Scotland. Whether you’re a budding startup or an established enterprise, I can help you harness the potential of social media to elevate your brand presence and grow your audience.

From hashing out ideas and devising comprehensive strategies to creating compelling content and managing community interactions, I’ll work closely with you to ensure your brand stands out in the social feed – driving engagement and fostering meaningful relationships with your audience. Building a community of customers.


Benefits of Social Media Management

Strategic Content Planning

Develop a monthly social media content plan complete with engaging ideas and scheduled posting dates, ensuring consistent and relevant messaging across platforms.

Enhanced Brand Visibility

Boost your brand’s online presence and visibility by actively engaging with your audience on social media platforms, expanding your reach and fostering brand awareness.

Community Engagement

Cultivate a loyal community of followers by fostering meaningful interactions, responding to comments and messages promptly, and creating a dialogue around your brand.

Data-Driven Insights

Gain valuable insights into your audience’s preferences and behaviour you want through comprehensive analytics, allowing you to refine your social media strategy and optimise performance for better results


Save time and resources by entrusting your social media management to an experienced professional, freeing you to focus on core business activities while I handle your online presence.

Strategic Growth

Drive business growth through targeted social media initiatives designed to increase brand awareness, generate leads, and drive conversions, positioning your brand for long-term success.

Social Media Management
Social Media Management


Benefits of Partnering with Me

Increased Engagement

– with your audience by connecting on a deeper level, fostering regular engagement and interaction with your brand across social media platforms.

Save Money

– by accessing expert social media management services without the overhead costs associated with hiring an in-house marketing team, maximising your budget for optimal results.

Peace of Mind

– knowing your social media presence is in capable hands, with a dedicated professional managing your accounts and executing your strategy with precision.


– in your social media marketing efforts with a tailored strategy designed to meet your unique business goals and objectives.

More Time

– to focus on growing your business and pursuing new opportunities, knowing that your social media presence is being expertly managed.

Sustainable Growth

– through targeted social media initiatives that drive engagement, foster brand loyalty, and ultimately, increase your bottom line.

My expertise in social media management will help you navigate the ever-changing landscape of digital marketing, so your brand doesn’t get left behind in the fast-paced world of social media.

Ensuring your business remains relevant and top of mind with your target audience.


Do I Need Social Media Management?

With well over half of the world’s population using social media (62.3%), strategically managing your organisation’s social media is essential for businesses looking to stay competitive and connect with their audience effectively.

If you want your business to thrive online, it’s crucial to have a strong social media presence and engage with your customers consistently.

Social Media Management could be the solution for your business if:

  • You are looking to boost audience engagement: If you want to increase audience engagement and foster meaningful interactions with your brand, social media management can help you achieve your goals.
  • You want to expand brand visibility: Utilise social media management to enhance your brand’s online visibility and reach a broader audience, ensuring your brand remains top-of-mind among your target market.
  • You want to drive more website traffic: Leverage social media platforms to drive traffic to your website, promoting your products, services, or valuable content to your audience where they spend their time online.
  • You want more leads: Social media management allows you to nurture leads and guide potential customers through the sales funnel by building trust and relationships with targeted content.
  • You seek cost-effective marketing solutions: Marketers agree that social media marketing delivers positive returns. With the average ROI for social media ad campaigns at 250%, enjoy the cost-efficiency of reaching your audience effectively without breaking the bank.
  • You want to foster customer relationships: Strengthen relationships with your existing customers or cultivate new ones through personalised, direct communication on social media – building trust and loyalty in your brand over time.
  • You want measurable results: It’s not just about counting “Likes”. Gain valuable insights into the effectiveness of your social media efforts through detailed analytics, allowing you to track key metrics and refine your strategy for optimal performance.
Social Media Management
Social Media Management


Just the Facts

5.04 billion people actively use social media worldwide, with 266 million new online users within the last year (DataReportal).

54% of social browsers use social media to research products (GlobalWebIndex) with 71% of consumers who have had a positive experience with a brand on social media are more likely to make a purchase.

Social media has a 100% higher lead-to-close rate than outbound marketing (Hootsuite).


Clearly, there are lots of opportunities to reach, engage, connect with and convert social media users into loyal customers, but managing your social media presence effectively requires experience, strategy and time – things busy business owners may not have.

Strath Communications manages your social media marketing to take your customers’ journeys from trust and product discovery through to first purchases and community.


Set up a call today