About Me
Why I’m the sustainable marketer business owners trust to manage their marketing
Hi, I’m Jennifer
A Chartered Marketer dedicated to helping local businesses in the Highlands and across the North of Scotland bring their sustainability messages to life and engage with their target audience.
My passion is saving the planet, one business at a time.
- To bring sustainable thinking into all the marketing I do for clients
- To effect positive change and ensure their businesses are future-proof
- To help businesses by marketing effectively to their customers with maximum impact
I work with new and established businesses that may not have the time or internal resources to dedicate to their marketing and achieve their potential growth. Businesses that are ready to make a difference, are passionate about their products and services and want to share their stories with customers in an authentic and engaging way.
I’ve been working in marketing for over 21 years! I’ve worked in industries from food and drink, tourism and hospitality, to the automotive sector. Each one has brought more experiences on which to draw and bring to your business. I understand the challenges faced when running a business and provide flexible, tailor-made marketing solutions that work for you and your business.
I’m also a…
- Charterer Marketer (a rare breed of expert marketer)
- Women’s Enterprise Scotland Ambassador
- Highland Tourism Ambassador
- Highland Business Woman of the Year 2021 winner
- Proud mum
When I’m not working on “making the world a better place”, you’ll usually find me outdoors exploring the lochs and landscapes with my beautiful kids and our family dog Angus.
The 3 Commitments of a Sustainable Marketer:
What you can expect
- I commit to using my marketing skills as a force for good acting responsibly with full transparency and honesty when it comes to messaging, communication and creativity.
- I commit to continuous education around the climate crisis, ethical and sustainable marketing using these critical areas as a lens through which to operate.
- I commit to working across the business to support, address, and courageously call out and challenge any areas where more progress in these critical areas is needed and isn’t being addressed.
PART OF YOUR TEAM
Your External Marketing Department
I work seamlessly with businesses of all sizes, slotting in as your ‘in-house’ marketing manager providing the assurances, experience and skill-set needed to sustain your growth and maintain your customer-facing presence sustainably.
I offer a range of marketing services, tailored to suit your business needs. So while I take care of your marketing you can focus on your running your business and…
- Save money by not having to hire a full-time marketing employee
- Save hassle by not having to learn everything about marketing yourself
- Save time by having someone on your team solely focused on your marketing so you don’t have to.
- Get access to a wealth of marketing experience and knowledge
- Scale your marketing up or down depending on your needs
- Without worrying about training or managing an in-house marketer
CORE VALUES
The ethics I live and work by
Humble
– I’m confident in my abilities but I’m constantly working towards becoming better and always open to learning and growing.
Empathy
– I work to understand my client’s business and how to best communicate with their customers for more effective audience engagement.
Adaptable
– I’m flexible and able to pivot when needed offering tailored services to my clients to get them the best results possible.
Responsibility
– I take my role as a sustainable marketer seriously and understand my obligation to use my skills to communicate honestly and responsibly.
Transparent
– I am always open and honest with my clients about what I can do for them and what to expect from working together. I expect the same from them.
Sustainability
– I’m committed to sustainable marketing practices that are good for both businesses and the environment.
MY VISION
What I’m working towards
To create marketing that positively impacts the local economy and promotes having a more sustainable lifestyle.
- To protect our planet
- To create for our communities
- To generate profits with purpose
By combining all 3 we can create a future for our businesses, our communities and our planet.
MY BACKGROUND
Some of my successes
- Re-branding successful food brands
- Achieved business growth through integrated marketing campaigns
- Planned and created content marketing to increase social media reach
- Increased ticket sales for events
- Designing award-winning packaging
- Writing award-winning entry forms for industry awards
- Marketing destinations and visitor attractions
- Implemented CRM best practices to keep in touch with existing customers and warm leads
- Worked with large and small marketing budgets from £4k to £1m to ensure that these budgets meet the needs of the business.
It’s why business owners across the Highlands and the North of Scotland trust me to deliver and manage their high-impact marketing every month, allowing them the freedom to focus on running their businesses.
