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An outsourced marketing manager for hire is a professional marketer who is hired by a company or organisation to manage and execute their marketing activities on a temporary or part-time basis. Unlike a full-time marketing manager who is a permanent employee of a company, an outsourced marketing manager works on a contract basis and is […]

Now is not the time to stop marketing. With economic uncertainty being present in front of your clients and customers is key to keeping enquiries coming into the. business. This year I was reminded that we have a duty to share how we can help our clients and customers.  So I’m going back to the […]

I’m delighted to start 2022 off by being announced as one of an incredible group of women as a Women’s Enterprise Scotland Ambassador. By doubling women-owned businesses to 40% of SME’s would add another £8.8bn to the Scottish economy every year. With the other Ambassadors we are essential to helping Scotland unlock these mission billions […]

This year I’ve committed to looking at how I can run my business more sustainably and work with you and your business to bring your sustainability journey into your marketing this year too. So where have I got to? Signed up to the Sustainable Marketing Manifesto The 3 Commitments of a Sustainable Marketer: I commit […]

Delighted to have been awarded Business Woman of the Year at this year’s Highland Business Women Awards 2021. After what’s been an unprecedented 18 months for us all through the pandemic. Some of the points that gained me Business Woman of the Year are the values that I have built my business on are which […]

Outsourcing your marketing will enable you to have more time to spend on your business doing what you do best. But how will we work together? What do I need so that you get the most from the time you are buying? Firstly your main contact is me, Jennifer Macdonald-Nethercott and I’ll bring my 20 […]

Reflecting on the last 12 months never mind the last 3 years in business it’s been one where being totally focused on my goals has meant that I’ve adapted to operating through the pandemic. According to DCI about 60% of all new businesses fail in the first 3 years and if I had focused on […]

  Every business should have a marketing plan even if this is just one page outlining your strategy, objectives, who you are selling to and what you are going to promote to them. So which strategy will you follow: Market penetration – go after more of what you haveMarket Development – take your products for […]