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When it comes to your business deciding on what you want to achieve is key. How you deliver on your business objectives is by delivering on one or more of the strategic options below for your marketing. The marketing strategy you’ll follow will be: Market penetration Market development Product development Diversification So what does each […]

We’re all busy working in and on our business every week and I know that marketing sometimes gets pushed to the bottom of the to do list. But I’m not here to make you feel guilty about that. What you need is an expert hand to take marketing off your to do list, so you […]

Having no marketing plan in place Leaving your marketing to the last minute Don’t know what your are promoting this month Don’t know who your ideal customer is By not knowing what’s going on you are leaving money on the table so to speak. And with a few hours we can have your plan in […]

Are you marketing your business around Black Friday? Black Friday has become an annual event that all consumers now have in the Christmas shopping buying cycle. It’s grown so much since Amazon introduced the concept back in 2011 and now consumers expect a deal not just on the day itself but Amazon started their Black […]

In this post we look at how to create a marketing plan, but firstly why have a plan? Most businesses have a plan and part of achieving this will be a financial plan and a marketing plan. In this blog we’ll work through your objectives, what to include in your marketing plan and creating an […]

Now! The time is now to start planning for 2021 and what you want your business to achieve next year. With this in mind once you have your objectives the next step is to develop your marketing strategy and plan in line with the business objectives that you are going to aim for. As part […]

Christmas is just around the corner and marketing your business to take advantage of this period does require some planning on what you’ll offer, to who and when. Knowing who your target market is and being clear on what you offer will make the messaging and promoting on the right channels so much easier which […]

Controversial some may say, however it’s true and integrated marketing has always been here, Social media doesn’t work in isolation. In the past it would be tv, press, radio and direct mail as the key channels and today where would you be without a website for customers to visit. Social media is a fast changing […]