By hiring a marketing consultancy this allows you to focus on the running of your business and developing it further.
A marketer has invested a lot of time and money into their training and development so you don’t have to. At Strath Communications, Jennifer is also a Chartered Marketer, which means a programme of CPD (continuous professional development) each year to ensure that she stays up to date with the latest issues that affect marketing today.
Marketers ensure that they are upto date with the latest trends and channels that your customers are spending time in so that you don’t have to. The world of marketing has changed so much over the past 20 years. Facebook and Twitter weren’t around, Mark Zuckerberg was only 3 years old!
Why should you hire a marketing consultant?
They will come to your business and find out what your strategies and objectives are, who your target customers are and the best channels to reach those customers through. A Chartered Marketer has gained this knowledge through years of training and experience to do be able to do this for you.
Where do I find one?
Through your own networks. Ask other businesses who they are working with, who are you connected with on social media, who do your friends and family know. Have you tried Google?
These are the best ways to find someone to work with who has the same outlook as you and will want to develop and grow your business with you. Recommendations are one things but also check out their credentials online, can you find them, do they have a website, are they on social media?
What can they do for me?
A marketing consultancy will work with you and your business to create a marketing strategy that links with your business strategy and objectives. They can also do the following for you too:
- Setting objectives for your marketing and ensuring that these are delivered
- Marketing planning and implementation
- Content marketing for your website, social media and email
- PR management
- Social media management
- Email marketing
- Product launches
- Packaging design management
This means that you can focus on the development of your business, be that new products, making it more profitable or increasing and developing sales.
A marketing consultant will keep you involved in the marketing through regular meetings, sharing content, sharing successes and monthly reports. Marketing is important but it is also creative and fun too and we understand this. So will keep you involved as much or as little as you want.
Review where your business is at and where you want to go with it. Then get in contact with us at Strath Communications and we will work with you on the next stage of your business journey.