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Jennifer Macdonald Nethercott

About Jennifer Macdonald Nethercott

Posts by Jennifer Macdonald Nethercott:

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Frequently Asked Questions (FAQ) Why work with Strath Communications

Who is Strath Communications?

Strath Communications is a Highlands-based marketing consultancy led by Jennifer Macdonald-Nethercott, a Chartered Marketer with more than 25 years of marketing experience. The business provides flexible marketing support, strategy, planning and implementation for organisations looking to grow sustainably and connect more effectively with their customers.

What types of businesses do you work with?

I work with businesses of all sizes, from start-ups and sole traders to established organisations. Many of my clients operate in tourism, hospitality, food and drink, charities, professional services and community-focused organisations.

What services do you offer?

Services include:

  • Marketing strategy and planning
  • Outsourced Marketing Manager support
  • Marketing Power Hours
  • Content marketing
  • Social media planning and content creation
  • Email marketing
  • Campaign planning and delivery
  • PR support and agency management
  • Website content and marketing reviews
  • Sustainable marketing advice

What’s the best way to get started?

The easiest way to begin is by booking a free discovery call. During this conversation we’ll discuss your business goals, current challenges and the type of support that would be most valuable.

What happens during a discovery call?

The discovery call is a relaxed, no-obligation conversation where we:

  • Discuss your business and objectives
  • Explore your current marketing activity
  • Identify challenges and opportunities
  • Determine whether we’re a good fit to work together
  • Discuss suitable services and next steps

What is a Marketing Power Hour?

A Power Hour is a one-to-one marketing consultation designed to give you expert advice and practical recommendations in a focused session. It’s ideal if you have specific marketing questions, feel stuck, or need an expert sounding board.

What will I receive after a Power Hour?

Following your session, you’ll receive practical guidance and actions tailored to your business. This may include:

  • A marketing action plan
  • Customer-focused content ideas
  • Key marketing dates and opportunities
  • Recommendations for improving your current activity

Do I need to commit to a long-term contract?

No. Many clients begin with a one-off Power Hour or project. If ongoing support is beneficial, we can discuss a flexible arrangement that suits your needs and budget.

What does an Outsourced Marketing Manager do?

An Outsourced Marketing Manager provides senior-level marketing expertise without the cost of employing a full-time marketing manager. I become an extension of your team, helping to plan, prioritise and deliver marketing activity that supports your business goals.

Can you work alongside our existing team?

Absolutely. I regularly work with business owners, internal teams, freelancers, designers, photographers, web developers and PR agencies to ensure that marketing activity is aligned and effective.

What makes Strath Communications different?

Clients choose Strath Communications because of:

  • Strategic marketing expertise
  • Practical, no-jargon advice
  • Flexible support tailored to individual businesses
  • A strong focus on sustainable and responsible marketing
  • A collaborative approach that feels like adding another member to your team

What do you mean by sustainable marketing?

Sustainable marketing is about communicating honestly, avoiding greenwashing and helping businesses share the positive impact they have on customers, communities and the environment. It focuses on long-term value, transparency and meaningful customer relationships.

How much does it cost to work with you?

The investment varies depending on the level of support required. Options range from one-off consultations to monthly outsourced marketing support. Following our discovery call, you’ll receive a tailored recommendation.

Do you work remotely or in person?

Both. I work with clients across Scotland and beyond using online meetings, telephone calls and email, while also offering in-person meetings where practical.

How quickly can we get started?

This depends on current availability and the scope of work. After our initial conversation, I will confirm the recommended next steps and a proposed start date.

What results can I expect?

Every business is different, but my focus is always on helping clients:

  • Gain clarity and direction
  • Reach the right customers
  • Improve consistency of marketing activity
  • Increase brand visibility
  • Support sales and business growth
  • Make better use of limited time and resources

How do I get in touch?

You can arrange a free discovery call through the website or contact Jennifer directly via the contact details available on Strath Communications.

Ready to Make Marketing Easier?

Whether you need a quick burst of expert advice or ongoing strategic support, Strath Communications can help you create a clear marketing plan, connect with the right audience and achieve your business goals.

Just complete our contact form to set up a call and start your outsourced marketing department journey.

What is an outsourced marketing manager for hire?

What is an outsourced marketing manager for hire?

An outsourced marketing manager for hire is a professional marketer who is hired by a company or organisation to manage and execute their marketing activities on a temporary or part-time basis. Unlike a full-time marketing manager who is a permanent employee of a company, an outsourced marketing manager works on a contract basis and is typically contracted by companies that either cannot afford to hire a full-time marketing manager or require marketing expertise for a specific project.

This is where Strath Communications can help you.  As an outsourced marketing manager for hire we can help businesses develop and implement marketing strategies, create marketing campaigns, analyse marketing metrics, and manage marketing budgets. We can also provide guidance on branding, product positioning, social media marketing, content marketing, and other marketing-related activities.

As Outsourced marketing managers we are often brought in when a company needs marketing expertise but does not have the resources or desire to hire a full-time marketing manager.

At Strath Communications we can provide a range of marketing services, including creating

  • marketing strategies and plans
  • managing marketing campaigns
  • social media management
  • digital marketing
  • content creation
  • email marketing

We may also work closely with other departments, such as sales or product development, to ensure that marketing strategies align with the overall business goals.

By hiring an outsourced marketing manager, you can benefit from the expertise and experience of a marketing professional without the long-term commitment of a full-time employee. This can be especially useful for small businesses or startups that need to keep their overhead costs low, or for larger companies that need specialised marketing expertise for a specific project or initiative.

How does an outsourced marketing manager benefit my business? Hiring an outsourced marketing manager can bring several benefits to your business, including:

  1. Expertise: An outsourced marketing manager has specialised knowledge and expertise in marketing strategy, tactics, and execution. We bring a fresh perspective and new ideas to your business, helping you develop and implement effective marketing campaigns that will achieve your business goals.
  2. Cost-effective: Hiring a full-time marketing manager can be expensive, especially for small businesses. Outsourcing your marketing can be a more cost-effective solution, as you only pay for the services you need when you need them.
  3. Flexibility: Outsourcing your marketing gives you the flexibility to scale up or down as needed. You can hire an outsourced marketing manager for a specific project, a set period of time, or on an ongoing basis. This allows you to adapt to changes in your business and market conditions.
  4. Objectivity: An outsourced marketing manager can provide an objective viewpoint on your business and market, identifying areas for improvement and developing strategies that align with your business goals.
  5. Time savings: Marketing can be time-consuming, and managing your own marketing efforts can take time away from other important aspects of your business. By outsourcing your marketing, you can save time and focus on what you do best – running your business.

Overall, an outsourced marketing manager can provide your business with the expertise, flexibility, and cost savings you need to achieve your marketing goals and grow your business.

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How can I work with an outsourced marketing manager?

Working with an outsourced marketing manager can be a great way to improve your marketing efforts and grow your business. Here are some steps to consider when working with an outsourced marketing manager:

  1. Identify your marketing goals: Before you begin working with an outsourced marketing manager, it’s important to identify your marketing goals. What do you want to achieve with your marketing efforts? Do you want to increase sales, generate leads, or build brand awareness? Having clear goals will help your marketing manager develop an effective strategy.
  2. Choose the right marketing manager: There are many outsourced marketing managers available, so it’s important to choose one that has experience in your industry and understands your business. You should also look for someone who has a proven track record of success and can provide references.
  3. Develop a marketing plan: Your outsourced marketing manager will work with you to develop a marketing plan that aligns with your goals and budget. This plan should include a timeline, a budget, and measurable objectives.
  4. Communicate regularly: Communication is key when working with an outsourced marketing manager. Schedule regular check-ins to discuss progress, review results, and make any necessary adjustments to your marketing plan.
  5. Provide feedback: Your outsourced marketing manager will rely on your feedback to make adjustments and refine your marketing strategy. Be open and honest with your feedback, and work collaboratively to achieve your marketing goals.

Overall, working with an outsourced marketing manager can be a highly effective way to improve your marketing efforts and achieve your business goals. By following these steps and maintaining clear communication, you can build a successful partnership with your marketing manager and see real results for your business.

Just complete our contact form to set up a call and start your outsourced marketing department journey.

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The 4ps of marketing, product, price, place, promotion

The 4ps of marketing, product, price, place, promotion

Now is not the time to stop marketing. With economic uncertainty being present in front of your clients and customers is key to keeping enquiries coming into the. business.

This year I was reminded that we have a duty to share how we can help our clients and customers.  So I’m going back to the fundamentals of marketing your business and the 4 Ps of marketing:

  • Product
  • Price
  • Place
  • Promotion

By starting with these you’ll be able to keep your business in front of your customers and build a sustainable business through these times.

Product

Does what you sell still meet the needs of your customers?

Do you have the opportunity to pivot the product to adapt to the cost of living crisis as you may have done with the pandemic?

Do you have the time and funds for product development?

This is where having a marketing strategy will help the business.  I can create this for busy entrepreneurs and business owners to ensure that marketing links into any product reviews this year

Price

This is where you consider your pricing strategy – is it competitive, what are your margins, what profit are you looking to make in the business, can you justify premium pricing or can you be competitive?

Marketing and finance go hand in hand here and defining the optimum pricing for your service is one where you are most likely to succeed.

This is where having a marketing strategy will help the business.  I can create this for busy entrepreneurs and business owners to ensure that marketing links into your pricing strategy.

Place

This looks at the delivery or distribution strategy that you will use.

Malcom Macdonald states that distribution could take up 20% of the selling price so this is key and says to follow the standard distribution model for your marketplace and focus on market share, quality of share and alternative channels open to your business.

Ensure that you understand your distribution chain and how you will communicate with them too.

Promotion

Promotion is just another word for communication and how you communicate your sales message to customers.

Defining the communications channels in terms of the budget, the relevance to the product, is your customer on these channels, how often should you send out sales messages and the timing of these messages.

These decisions are all included in your marketing plan and make up the tactical marketing channels such as email and social media.

And with a plan giving you more time to work on your business and adapting to the current climate.

 

 

Women’s Enterprise Scotland Ambassador

Women’s Enterprise Scotland Ambassador

I’m delighted to start 2022 off by being announced as one of an incredible group of women as a Women’s Enterprise Scotland Ambassador.

By doubling women-owned businesses to 40% of SME’s would add another £8.8bn to the Scottish economy every year. With the other Ambassadors we are essential to helping Scotland unlock these mission billions for our economy.

In surveys undertaken by Women’s Enterprise Scotland since 2014, role models have been consistently highlighted by respondents as a crucial resource in supporting women in business.

By being a #WESAmbassadors I can help share the diverse entrepreneurship stories of the other ambassadors to help more women start-up and grow their businesses.

Some of the stats that Women’s Enterprise Scotland have shared so far need to be changed for the positive going forward.

Women’s Enterprise Scotland (WES) was established in 2012 as a not-for-profit Community Interest Company (CIC) working to close the gender gap in enterprise participation. The WES vision is for Scotland to be world leading in its approach to supporting women business owners, enabling equal access to resources and opportunities as they develop successful and sustainable businesses.

The WES Ambassador programme was launched in 2014 and brings together over 60 female entrepreneurs from across Scotland, with businesses of all sizes and across all sectors. WES Ambassadors are visible, relatable role models for women who are considering starting a business or are growing an existing business.

51% of start-ups in Scotland are now women-led (Business Gateway Report 2019 – 2020), yet majority women-owned businesses are just 20% of SMEs in Scotland (ONS 2015) and just 14% of SME employer businesses (Small Business Survey Scotland, 2019)

Women owned businesses contribute £8.8bn Gross Value Add into the Scottish economy and have created over 230,000 jobs. (FSB 2018) As a sector, women-owned businesses contribute more GVA than Sustainable Tourism (£4.1bn), Food & Drink (£5.6bn) and Creative Industries (£4.6bn)​. (Growth Sector Statistics, Scottish Government, Sept 2021) Doubling women-owned businesses to 40% of SME’s would add another £8.8bn to the Scottish economy every year.

Women have fundamentally different experiences to men in business. Outcomes are worst for Black and Asian and Other Ethnic Minority women. 37% of black women entrepreneurs did not make a profit last year compared to 16% of white male entrepreneurs (Alone, Together: Entrepreneurship and Diversity in the UK, British Business Bank 2020) Challenges faced by women include access to finance, disproportionate caring responsibilities and access to networks, mentoring and role models (Alison Rose Review 2019)

Covid-19 has presented enormous challenges for women-owned businesses. As small businesses with limited resources, these businesses are especially vulnerable to the disruption caused by the pandemic. (WES Covid19 Policy Brief 2, 2020). Of the women business owners surveyed in December 2020, three-quarters found managing their businesses stressful during the pandemic, compared to just over half their male peers. (Alison Rose Review of Female Entrepreneurship Update, 2021)

WES launched the digital Women’s Business Centre in 2020 during the pandemic (www.womensbusinesscentre.com). The first platform of its kind, it provides expert, gendered support and guidance for women across Scotland, supported by Royal Bank of Scotland. It is free to access and offers dedicated, needs-based content for women starting and growing businesses.

In 2021 WES launched its Manifesto for Change, focusing on the critical importance of developing and supporting women’s enterprise as part of Scotland’s future economic prosperity. Key priorities for change include advocating for a more gender equal economy, enabling greater access to finance and establishing a women’s business centre model. Shortly after the manifesto launch, the Scottish National Party committed to a £50m investment in a women’s business centre model, a commitment which has now been confirmed by the Scottish Government.
www.wescotland.co.uk

Follow me over on LinkedIn or Instagram where I’ll be sharing more throughout the year.

My sustainability journey and taking your business on your sustainable marketing journey

My sustainability journey and taking your business on your sustainable marketing journey

This year I’ve committed to looking at how I can run my business more sustainably and work with you and your business to bring your sustainability journey into your marketing this year too.

So where have I got to?

Signed up to the Sustainable Marketing Manifesto

The 3 Commitments of a Sustainable Marketer:

I commit to using my marketing skills as a force for good acting responsibly with full transparency and honesty when it comes to messaging, communication and creative. My role is to communicate with clarity the truth of a brand or organisation I am responsible to ‘market’, rather than sharing the best ‘version of the truth ’ – which could be misconstrued as misleading (greenwashing / purpose-washing / mislabelling) and most certainly doesn’t align with transparency and honesty.

I commit to continuous education around the climate crisis, ethical and sustainable marketing using these critical areas as a lens through which to operate. My responsibility is to educate myself and commit to continually staying curious and alert, so that

I can create meaningful and innovative solutions and share knowledge to meet the needs of stakeholders, whilst wholly respecting the planet.

I commit to working across the business to support, address, and courageously call out and challenge any areas where more progress in these critical areas is needed and isn’t being addressed.

My responsibility is to educate others so that collectively we can create meaningful and innovative solutions and shared knowledge to meet the needs of stakeholders, whilst wholly respecting the planet – and to courageously scrutinise and challenge plans, products, campaigns, agency / supplier relationships and communications that I consider fall outside of my sustainable marketer manifesto.

Second read of Sustainable Marketing: How to drive profits with purpose

This raised some questions and areas that I can influence in businesses and by leading the way through education and sharing through our communications we can share how consumers can make the change. As a marketer I need to be honest about where I am and the businesses, I work with are on their sustainability journey.

Taking plastic bags to be recycled at the Co-op

This was an easy one as I go once a week too, so I drop my bags before I do my shop.

Buy my energy from renewable sources (look out for energy tariffs for this)

I was already on a renewable energy tariff with my supplier so will continue to ensure that I choose this route.

Reduced all travel

Honesty I wasn’t travelling much anyway, and clients are happy with online. However when I do travel, I ensure it’s for a meaningful connection and try and use public transport if I’m going any distance.

Have carried out a carbon calculator, however with oil central heating and a 4×4 I have some work to do!

This was a hard one as I don’t have any air travel, so it was really down to the car and how I heat the house. So it’s something I can work on. It won’t be this year given the supply issue with cars and that there really is nothing wrong with it. The heating side will take more research into the alternatives, the investment in these and what support may be out there to change.

My bank makes their cards from recycled plastic and is paperless

I changed to Starling Bank for business last year and this year switched for personal too. They are an app first bank, and the bank cards are made from recycled plastic. They are actively working towards NetZero and have diversity in their DNA

Switched to plastic free deodorant

When you look at the plastic in your bedside drawer, I started with what was on top and it was my deodorant so last summer I switched to Wild and their online subscription service. Made from natural products and an aluminium case the refills are all biodegradable too.

This is just the start and I’m committed to doing more.

So where are you on your sustainability journey?

What actions are you taking planning to take this year and what are your intentions?

Let’s set up a call share where we are on our journeys.

Business Woman of the Year

Business Woman of the Year

Delighted to have been awarded Business Woman of the Year at this year’s Highland Business Women Awards 2021.

After what’s been an unprecedented 18 months for us all through the pandemic.

Some of the points that gained me Business Woman of the Year are the values that I have built my business on are which I believe in are:

Inspiring marketing that delivers and to be..

Energetic and enthusiastic everyday

Up to date marketing knowledge

Continuously looking for new learnings

Commercially focused

Always works with a sparkle

Authentic, assertive, creative

These are all values that I live by every day in my leadership and communications.

While the past year has also brought my first international client and one of my proudest moments was launching and hosting a podcast for a client.

https://podcasts.apple.com/gb/podcast/w-power-inspiring-women-in-business/id1524022093?i=1000490567734

The skills I learnt from where to publish it, to editing and interviewing skills will stay with me.

The business has allowed me to grow personally and study for the CIM Diploma in Professional Digital Marketing.

More importantly the business has created the lifestyle that I want and have been able to dedicate time to home schooling as I’ve had the flexibility to choose my hours and continue to run the business uninterrupted throughout the lockdowns.

In June 2021 I also launched a new business Wilder Waves as I’ve always wanted to create multiple sources of income and over the lockdown the idea of selling slogan t-shirts grew into starting a new business. With the clothing from sustainable resources and committed to ethical practices, I have created a brand that has a purpose, and that purpose is to support our oceans and raise awareness of what is happening to them.

I do all this whilst sourcing ready to wear items that are fit for my customers lifestyle and are easy and comfortable to wear. After all I just want to get on with creating great t-shirt designs too!

In the start-up year Wilder Waves will be donating 2% of all sales to Ocean Generation for every item our customer buys through Work for Good. This is just the beginning, I am actively working to contribute more as I grow the business.

Starting Wilder Waves has involved a huge learning curve in retail, design and launching my own brand, website and building sales however it’s given me a lot of freedom as well, to work with new partners.

So in Summary….

Strath Communications is a marketing strategy and planning agency. Started in 2018 by Jennifer Macdonald-Nethercott to deliver marketing that achieves the businesses goals and objectives and believes in delivering an always on campaign for businesses, so your business is kept top of mind and is regularly asking your customers for the sale. This means that you can focus on the development of your business, be that new products, making it more profitable or increasing and developing sales. Jennifer is a Chartered Marketer and is always learning and investing in personal and professional development to keep on top of trends and developing the business.

Being a member of Highland Business Women has allowed me to develop an amazing network of leaders to share the ups and downs of running a business in the Highlands through the pandemic. There is all the advice and support you need within the membership or someone will know where to find it.

I really enjoyed connecting with other members and attending the online events over the last 18 months and looking forward to the online awards ceremony. The team at HBW have really kept the community in the membership strong and I know that once we’re back to in person events the community feel will continue.

How will we work together on your marketing?

How will we work together on your marketing?

Outsourcing your marketing will enable you to have more time to spend on your business doing what you do best.

But how will we work together? What do I need so that you get the most from the time you are buying?

Firstly your main contact is me, Jennifer Macdonald-Nethercott and I’ll bring my 20 years marketing experience into your business. I am also a Chartered Marketer and carrying on with training and personal development to keep my skills up to date and bring into your business.

I also have a team of blog writers, content creators, website designers, Facebook and PPC Ad specialists, brand strategists, PR specialists and graphic designers to bring into your business.

Marketing Admin

There will be some time spent where we’ll need to gain access to your marketing platforms from social media channels, website, Google Analytics, image libraries so we can get your marketing put into action.

Business Information

We’ll need to review your business objectives, so we know what you’re trying to achieve and also any information on new products and services, key team members and plans for the year ahead.

Updates

We’ll arrange a monthly meeting to review action points, KPIs and plans for the next month with you so we know what’s coming up and you know the activity that’s going on to market your business.

The marketing plan will be updated and shared with you on a monthly basis so you can see what campaigns and content will be shared and we can go through what information and content we need from you to make sure this happens.

Collateral

All the marketing content that is created during the contract will be shared with you to use again and again.

We can’t wait to create your marketing with purpose.

Green Credentials and Sustainability

We’ve spent the last year reading all we can on UN Sustainability Goals, The Green Claims code and have signed up the Sustainable Marketer and the Better Business Act so we know when we talk about your Green Claims we’re doing this in the right way. Plus showing that you’re taking action and starting on the journey.

Celebrating 3 years in business

Celebrating 3 years in business

Reflecting on the last 12 months never mind the last 3 years in business it’s been one where being totally focused on my goals has meant that I’ve adapted to operating through the pandemic.

According to DCI about 60% of all new businesses fail in the first 3 years and if I had focused on this then yes the business would probably not have made it.

But we all have the success of our own business in our hands and navigating through the economic environment has its challenges where we have to adapt and survive to what’s happening around us.

Running a business providing marketing services means that I have been able to work with a range of other businesses and over the last year, businesses that really believe marketing plays an important role within their leadership team and for the success of their business.

So I’m very clear on who I can work with and make the marketing work for their business.

So are You a Business Owner Looking for More Time?

More time to spend on growing and developing your business.  You know you need to be marketing your business and when you do get time you don’t know where to start?

 Would you like to have clarity on your marketing and know that you have a plan in place to keep you and your business in front of your customers?  With this plan providing them with the products and services that they want?

With being a Chartered Marketer and currently studying for a diploma in digital marketing with Cambridge Marketing College, I keep my skills up to date so you can focus on your business.

This year the goals are in place along with some exciting new partnerships which I’ll be sharing along the way.

How to create a marketing plan for your business

How to create a marketing plan for your business

 

Every business should have a marketing plan even if this is just one page outlining your strategy, objectives, who you are selling to and what you are going to promote to them.

So which strategy will you follow:

Market penetration – go after more of what you have
Market Development – take your products for new markets
Product Development – create new products for existing markets
Or
Diversification – create new products and take them to new markets

From this you’ll be able to create your marketing objectives which will also come from what your business is looking to achieve this year.

The CIM define marketing as

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

So lets make this happen for you.

Define your target market or ideal customer or niche and create products and services that solve their problems profitably for your business.

Select how you’ll get in front of them by considering the 7Ps of marketing in your plan

Product
Price
Place
Promotion
People
Process
Physical Evidence

More details on these are available from the CIM

https://www.cim.co.uk/media/4772/7ps.pdf

Now you’re ready to create campaigns to go out on the right channels for you.

At this stage consider what launches you’ll be doing throughout the year, when will you be doing sales promotions and what key dates or industry events do you need to be involved in.

Remember social media is a marketing channel and not a strategy and these tactics is how you bring your marketing campaigns to life through. Examples include:

  • Website, PPC, SEO so that you area easily found on search engines
  • Email marketing and funnels to keep in touch with current customers and prospects
  • Social media content to keep brand loyalty and conversations going with customers and also ask for the sale in your posts
  • PR is a great way to build your authority in your industry and promote stories about you and your business
  • Events – trade shows, festivals, speaking, networking to be in front of your customers and ideal clients more often
  • Content marketing – blogs, video, podcasts
  • Offline channels – leaflets, newspaper, radio, signage, packaging
  • And finally
  • Measure. Create a list of KPIs that you’ll monitor to work out the successes in your plan and allow you to review what’s working so you can do more of it and what’s not so you can use time and budget elsewhere.

Lastly have fun with marketing and bring in support as you need it to project manage and deliver on campaigns.

Which marketing strategy to follow?

Which marketing strategy to follow?

When it comes to your business deciding on what you want to achieve is key.

How you deliver on your business objectives is by delivering on one or more of the strategic options below for your marketing.

The marketing strategy you’ll follow will be:

Market penetration

Market development

Product development

Diversification

So what does each one involve for you and your business.

Market penetration

This is where you would use your existing marketing mix to gain sales. You will be selling more of your existing products into your existing markets. This is usually a short term strategy to gain sales and grow the business from customer who already know and trust you.

Market development

With this one you would again be selling your existing products but this time going after new markets with them. New markets could be a new demographic, a new territory or a new sales channel.

Product development

This is where the risks would be unknow and there is costs to be considered by developing and selling new products into your existing markets. However you can test new products with existing markets and these markets will already know about your business. They can lead to filling gaps in the market before your competitors.

Diversification

This would be the most risky and costly option where you would be selling new products into new markets. Over the last year this is where a lot of business have moved into as they respond to the Covid-19 pandemic and creating and maintaining a sustainable business. From moving the product offering fully online to creating home delivery options to setting up a completely new business.

With all of these marketing strategies by knowing which one your business is working on you are in a better position to adapt and plan to changes in the external environment along with being able to achieve your business objectives.

Contact me today for a quick call about developing your marketing strategy.

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