Marketing Strategy


Have a marketing expert as part of your team delivering your marketing for you every month.

What has made you reach the decision you need support with your marketing? 

Some of the reasons I’ve come across are…

  • You’ve been trying to market the business yourself but running the day to day comes first.
  • Our marketing has been in place for a few years now, but we know we need to grow our business so marketing is now back on the agenda
  • Posting on social media happens, just not every week or every month.
  • Marketing is always talked about but I don’t know much about it so it goes to the bottom of my list

Working with me every month means your marketing is taken care of and is in line with your business objectives.  Having consistent marketing within your business keeps the conversation going with your customers so they are coming to you and not your competitor.

Your customers will now hear from you every month and can follow your engaging content regularly on social media

Knowing you have a plan in place to keep your business in front of your customers give you peace of mind

You will also now have a content plan in place that is manageable which you can implement confidently

And you will have more time to work on growing your business and developing new products and services.  

You can now focus on other areas within your business as your marketing happens month to month.

The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

What’s Involved?

Here’s How it Works

I will contact you to arrange a date and we can have a discovery call where we will see if we'll be a good fit

I'll provide a discussion document with rates

We’ll agree next steps and a start date

You'll a marketing plan to deliver on your objectives


You’ll Love the Results

How much do you spend on your accountant each month?

What would happen if no customers came through your business this month?

Consider these and what it looks like within your business.

I am a Chartered Marketer and am always developing my marketing skills.  I keep my marketing skills up to date so you don’t have to.  With this year working on content management, email marketing and a studying for a Chartered Institute of Marketing Diploma.

By the end of your Marketing Strategy and Planning project you will have a marketing strategy and plan for the year ahead, along with a detailed quarterly plan that will be ready to implement.

This will include ideas on the channels to use and content to share through these within your budget.  Plus you’ll have some quick wins to work on too.

Book a discovery call below to discuss your requirements.

Jennifer has been working with The J&R Group and The Glen Mhor hotel for the past 12 months. As an experienced Marketing Manager she has galvanised our managers and helped the business grow by delivering campaigns through a variety of mediums. Jennifer's key strengths has been working closely with our teams and helping put a marketing structure together to drive the business forward and at the same time assist in improving individuals through her knowledge of marketing "

Richard Drummond , Director of J&R group and COO of Hop Software

I have found Jennifer a delight to work with. She is professional and passionate with a very positive can-do attitude. Jennifer is focused on providing maximum benefit with her marketing knowledge and expertise and it is clear that she is keen to help others achieve their goals and grow their marketing skills. Her contribution and input to our current community project is invaluable. She delivers what she promises and has a very pro-active and creative approach to making things happen over and above marketing. Delighted to have worked with Jennifer on a few projects and I have no hesitation in recommending her to others in need of marketing support.

Pamela Looper, Director, Tuminds

Initially I participated in Strath Communications ‘Friday Marketing Live’ events and found the sessions to be focused, informative and interactive, and I benefited greatly from their hosts, Jennifer, expertise. Feeling inspired, I booked a Marketing Discovery Call with Jennifer during which we concentrated on my businesses marketing priorities. Jennifer was well prepared, having reviewed my social media platforms, and she provided me with insightful and constructive action points to improve my marketing planning and activity. Like many business owners, time is a critical factor and rather than feeling overwhelmed and lost about how to approach marketing, Jennifer has helped me breakdown my marketing content into a realistic and manageable marketing plan which I can now confidently implement. Jennifer is fantastic and I will continue to employ Strath Communications services.’

Natalie Perks, Managing Director, Redstart UK

I first met Jennifer at a FSB Networking event and from Jennifer’s pitch, I knew that she would be able to help me and my business Will to Win. After an initial meeting, Jennifer’s knowledge and expertise was evident and her passion for helping local businesses even more so, I decided straight away that Strath Communications was an ideal partner. During the 7 months we have been working together, Jennifer really took the time to understand Will to Win as a brand, the objectives, how to position in the market place and really what was best for me! It is pure talent when someone is able to understand what marketing is right for your business and Jennifer adds that personal touch to give solutions that are right for you. I am so grateful for Jennifer’s insight, her ability to take an idea and put into motion and action, her dedication to her craft and her desire to really grow your business. I would highly recommend Jennifer and Strath Communications as an ideal Marketing Partner to help your business on your journey of growth. Thank you, Jennifer!

Clare Humphreys, Personal & Professional Development, Will to Win

We would highly recommend Jennifer Macdonald-Nethercott, Chartered Marketer of Strath Communications for delivering and engaging marketing plans for your business interests. Jennifer takes time to listen and understand what your business plans are. Challenges back and all delivered with a great attitude and energy that engages the team. Looking forward to working alongside Jennifer as we develop our plans.

Liam Christie, Managing Director, Christies Consultants Scotland

I approached Jennifer because Cawdor Castle required some direction and management of our social media platforms. Jennifer was a reliable, consistent and thorough in her approach and guidance. The outcome was very positive and the sales for our theatre events was better than I would have hoped for. Jennifer took time to fully understand our unique business here at Cawdor Castle, which meant I could meet briefly to discuss upcoming seasonal developments, whilst having complete trust in her to deliver our weekly plans.

Graham Griffith, Managing Director, Cawdor Castle Limited

Jennifer has been looking after the marketing of the Glen Mhor Hotel and Apartments for 2 years now.... Efficient, straight to the point and full of ideas. It has been and still be a pleasure.

Emmanuel Moine, General Manager, Glen Mhor Hotel & Apartments