by Jennifer Macdonald-Nethercott | Marketing
Christmas is just around the corner and marketing your business to take advantage of this period does require some planning on what you’ll offer, to who and when. Knowing who your target market is and being clear on what you offer will make the messaging and promoting...
by Jennifer Macdonald-Nethercott | Marketing
Now! The time is now to start planning for 2021 and what you want your business to achieve next year. With this in mind once you have your objectives the next step is to develop your marketing strategy and plan in line with the business objectives that you...
by Jennifer Macdonald-Nethercott | Marketing
Controversial some may say, however it’s true and integrated marketing has always been here, Social media doesn’t work in isolation. In the past it would be tv, press, radio and direct mail as the key channels and today where would you be without a website for...
by Jennifer Macdonald-Nethercott | Marketing
Customers, content and communication, these three areas are key to your marketing day in day out. Making sure that your delivering for your customers and solving their problems will keep you in front of the right people. I shared my 3 C’s earlier in the year on a...
by Jennifer Macdonald-Nethercott | Marketing
Looking for a 2020 action plan to achieve consistent content? Having a marketing plan in place is the only way to achieve this along with have a content plan that you apply and following in your business. With this in mind I’m just back from a 2 day content marketing...
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