by Jennifer Macdonald-Nethercott | Marketing
April 2021, reflecting on the last 12 months never mind the last 3 years in business it’s been one where being totally focused on my goals has meant that I’ve adapted to operating through the pandemic. According to DCI about 60% of all new businesses fail in the first...
by Jennifer Macdonald-Nethercott | Marketing
When it comes to your business deciding on what you want to achieve is key. How you deliver on your business objectives is by delivering on one or more of the strategic options below for your marketing. The marketing strategy you’ll follow will be: Market...
by Jennifer Macdonald-Nethercott | Marketing
We’re all busy working in and on our business every week and I know that marketing sometimes gets pushed to the bottom of the to do list. But I’m not here to make you feel guilty about that. What you need is an expert hand to take marketing off your to do...
by Jennifer Macdonald-Nethercott | Marketing
In this post we look at how to create a marketing plan, but firstly why have a plan? Most businesses have a plan and part of achieving this will be a financial plan and a marketing plan. In this blog we’ll work through your objectives, what to include in your...
by Jennifer Macdonald-Nethercott | Marketing
Are you marketing your business around Black Friday? Black Friday has become an annual event that all consumers now have in the Christmas shopping buying cycle. It’s grown so much since Amazon introduced the concept back in 2011 and now consumers expect a deal not...
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