by Jennifer Macdonald-Nethercott | Marketing
Controversial some may say, however it’s true and integrated marketing has always been here. In the past it would be tv, press, radio and direct mail as the key channels and today where would you be without a website for customers to visit. Social media is a fast...
by Jennifer Macdonald-Nethercott | Marketing
These three areas are key to your marketing day in day out. Making sure that your delivering for your customers and solving their problems will keep you in front of the right people. I shared my 3 C’s earlier in the year on a webinar and wanted to write this up to...
by Jennifer Macdonald-Nethercott | Marketing
Having a marketing plan in place is the only way to achieve this along with have a content plan that you apply and following in your business. With this in mind I’m just back from a 2 day content marketing masterclass in Northampton where I spent the time listening to...
by Jennifer Macdonald-Nethercott | Marketing
Now! The time is now to start planning for 2020 and what you want your business to achieve next year. With this in mind once you have your objectives the next step is to develop your marketing and content plan. Which is why I’m going to two days of intensive...
by Jennifer Macdonald-Nethercott | Marketing
Firstly, going to a trade show can be a large investment of both time and money and the outcomes need to be considered before you even book the trade show. Don’t let pushy sales people tell you that this is a one off deal as it’s only a good deal if your customers...
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