by Jennifer Macdonald-Nethercott | Marketing
We’re all busy working in and on our business every week and I know that marketing sometimes gets pushed to the bottom of the to do list. But I’m not here to make you feel guilty about that. What you need is an expert hand to take marketing off your to do...
by Jennifer Macdonald-Nethercott | Marketing
But firstly why have a plan? Most businesses have a plan and part of achieving this will be a financial plan and a marketing plan. In this blog we’ll work through your objectives, what to include in your marketing plan and creating an outline marketing plan...
by Jennifer Macdonald-Nethercott | Marketing
Are you marketing your business around Black Friday? Black Friday has become an annual event that all consumers now have in the Christmas shopping buying cycle. It’s grown so much since Amazon introduced the concept back in 2011 and now consumers expect a deal not...
by Jennifer Macdonald-Nethercott | Marketing
Christmas is just around the corner and marketing your business to take advantage of this period does require some planning on what you’ll offer, to who and when. Knowing who your target market is and being clear on what you offer will make the messaging and promoting...
by Jennifer Macdonald-Nethercott | Marketing
Now! The time is now to start planning for 2021 and what you want your business to achieve next year. With this in mind once you have your objectives the next step is to develop your marketing strategy and plan in line with the business objectives that you...
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