by Jennifer Macdonald-Nethercott | Marketing
Black Friday has become an annual event that all consumers now have in the Christmas shopping buying cycle. It’s grown so much since Amazon introduced the concept back in 2011 and now consumers expect a deal not just on the day itself but Amazon started their Black...
by Jennifer Macdonald-Nethercott | Marketing
Christmas is just around the corner and marketing your business to take advantage of this period does require some planning on what you’ll offer, to who and when. Knowing who your target market is and being clear on what you offer will make the messaging and promoting...
by Jennifer Macdonald-Nethercott | Marketing
Now! The time is now to start planning for 2021 and what you want your business to achieve next year. With this in mind once you have your objectives the next step is to develop your marketing strategy and plan in line with the business objectives that you...
by Jennifer Macdonald-Nethercott | Marketing
Controversial some may say, however it’s true and integrated marketing has always been here. In the past it would be tv, press, radio and direct mail as the key channels and today where would you be without a website for customers to visit. Social media is a fast...
by Jennifer Macdonald-Nethercott | Marketing
These three areas are key to your marketing day in day out. Making sure that your delivering for your customers and solving their problems will keep you in front of the right people. I shared my 3 C’s earlier in the year on a webinar and wanted to write this up to...
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