About Me

Jennifer Macdonald-Nethercott

I am a Chartered Marketer and keep my knowledge of marketing up to date, so you can focus on running your business.

I’ve been in marketing for years, 20 in fact! and have worked in industries from food and drink, tourism and hospitality, to the automotive sector.  Each one has brought more experiences on which to draw from and bring to your business.

With all of this experience, I will create and implement your marketing strategy and plan that reflects your brand and how you want your business to be viewed by your customers.  It will also reflect the goals and objectives you have for your business.

My BACKGROUND

Some of my successes

  • Re-branding successful food brands
  • Achieved business growth through integrated marketing campaigns
  • Planned and created content marketing to increase social media reach
  • Increased ticket sales for events
  • Designing award-winning packaging
  • Writing award-winning entry forms for industry awards
  • Marketing destinations and visitor attractions
  • Implemented CRM best practices to keep in touch with existing customers and warm leads
  • Worked with large and small marketing budgets from £1m to £4k to ensure that these budgets meet the needs of the business.

Jennifer has been working with The J&R Group and The Glen Mhor hotel for the past 12 months. As an experienced Marketing Manager she has galvanised our managers and helped the business grow by delivering campaigns through a variety of mediums. Jennifer's key strengths has been working closely with our teams and helping put a marketing structure together to drive the business forward and at the same time assist in improving individuals through her knowledge of marketing "

Richard Drummond , Director of J&R group and COO of Hop Software  

I have found Jennifer a delight to work with. She is professional and passionate with a very positive can-do attitude. Jennifer is focused on providing maximum benefit with her marketing knowledge and expertise and it is clear that she is keen to help others achieve their goals and grow their marketing skills. Her contribution and input to our current community project is invaluable. She delivers what she promises and has a very pro-active and creative approach to making things happen over and above marketing. Delighted to have worked with Jennifer on a few projects and I have no hesitation in recommending her to others in need of marketing support.

Pamela Looper, Director, Tuminds

Initially I participated in Strath Communications ‘Friday Marketing Live’ events and found the sessions to be focused, informative and interactive, and I benefited greatly from their hosts, Jennifer, expertise. Feeling inspired, I booked a Marketing Discovery Call with Jennifer during which we concentrated on my businesses marketing priorities. Jennifer was well prepared, having reviewed my social media platforms, and she provided me with insightful and constructive action points to improve my marketing planning and activity. Like many business owners, time is a critical factor and rather than feeling overwhelmed and lost about how to approach marketing, Jennifer has helped me breakdown my marketing content into a realistic and manageable marketing plan which I can now confidently implement. Jennifer is fantastic and I will continue to employ Strath Communications services.’

Natalie Perks, Managing Director, Redstart UK

I first met Jennifer at a FSB Networking event and from Jennifer’s pitch, I knew that she would be able to help me and my business Will to Win. After an initial meeting, Jennifer’s knowledge and expertise was evident and her passion for helping local businesses even more so, I decided straight away that Strath Communications was an ideal partner. During the 7 months we have been working together, Jennifer really took the time to understand Will to Win as a brand, the objectives, how to position in the market place and really what was best for me! It is pure talent when someone is able to understand what marketing is right for your business and Jennifer adds that personal touch to give solutions that are right for you. I am so grateful for Jennifer’s insight, her ability to take an idea and put into motion and action, her dedication to her craft and her desire to really grow your business. I would highly recommend Jennifer and Strath Communications as an ideal Marketing Partner to help your business on your journey of growth. Thank you, Jennifer!

Clare Humphreys, Personal & Professional Development, Will to Win

I approached Jennifer because Cawdor Castle required some direction and management of our social media platforms. Jennifer was a reliable, consistent and thorough in her approach and guidance. The outcome was very positive and the sales for our theatre events was better than I would have hoped for. Jennifer took time to fully understand our unique business here at Cawdor Castle, which meant I could meet briefly to discuss upcoming seasonal developments, whilst having complete trust in her to deliver our weekly plans.

Graham Griffith, Managing Director, Cawdor Castle Limited

Part of your team

Your External Marketing Department

I work seamlessly with businesses of all sizes, slotting in as your ‘in house’ marketing manager providing the assurances, experience and skill-set needed to sustain your growth and maintain your customer facing presence.

Schedule a discovery call today

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